Get ready to rethink your TV viewing experience—Samsung just dropped a game-changer with its HDR10 Plus Advanced, a bold move to rival Dolby Vision 2. But here’s where it gets controversial: while Samsung promises a brighter, smarter, and more immersive picture, the real question is whether streaming giants will play ball. Let’s dive in.
Earlier this month, during an exclusive press event, Samsung unveiled a demo of its new dynamic HDR format, HDR10 Plus Advanced. This isn’t just a minor upgrade—it’s a direct response to Dolby Vision 2, packing six key features that aim to redefine how we see content on screen. Think enhanced brightness for those jaw-dropping 4,000-5,000 nit TVs, genre-specific image adjustments, and even ambient light adaptation. And this is the part most people miss: it also includes finer control over motion smoothing and improved tone mapping for different screen areas, making streamed games look smoother than ever.
Here’s the catch: for viewers to actually enjoy these perks, streaming services need to get on board. Amazon Prime Video is already in, but history tells us it might take a while for others to follow. Remember how long it took Netflix and Disney+ to support the original HDR10 Plus? Launched in 2018, it wasn’t until recently that these platforms fully embraced it. So, how long until HDR10 Plus Advanced becomes the norm? That’s the million-dollar question.
Written by John Higgins, a seasoned AV reviewer with over 20 years of experience (formerly of Digital Trends and Reviewed), this preview highlights the potential of Samsung’s new standard. But it also raises a thought-provoking point: Is HDR10 Plus Advanced a revolutionary leap or just another format war waiting to happen? Share your thoughts in the comments—do you think this will be the next big thing, or will it struggle to gain traction like its predecessor?
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